The arts strategy involved museums such as Gressenhall, Norfolk

The strategy "A Better Life" looks at how culture can contribute to the region's prosperity, people and places.

The document highlights how Luton Carnival, which is attended by 150,000 people a year, has brought major benefits to the town and its economy.

The strategy also looks at ways future sports stars could be identified in the run-up to the 2012 Olympics in London.

It has been put together by Living East - a consortium of East of England government bodies and arts organisations.

'Culturally rich'

Graham Creelman, chair of Living East, said: "Cultural infrastructure is as important as hard infrastructure in creating communities that are truly sustainable. Culture must be planned from the outset.

"Culture gives people an opportunity to grow talents, knowledge, understanding and enjoyment of life. It can develop aspirations and help transform and grow communities."

Brian Hackland, regional director of the Government Office for the East of England - which is backing the plan, said: "A Better Life sets out the value, power and potential of culture and a blueprint for achieving culturally rich communities across the East of England through strong partnership working.

"It will help shape the Integrated Regional Strategy whose vision is to improve the quality of life for everyone who lives or works in the region."