The wall runs from the west of Cumbria to Wallsend

Staff from VisitBritain offices around the world are on a fact-finding visit, and will be sharing their impressions with colleagues on their return.

Destinations include Hadrian's Wall, Alnwick Castle and Garden, Hartlepool Historic Quay, and the Bowes Museum.

VisitBritain is responsible for marketing Britain to the world.

The 'Product Knowledge' event has been organised by the development agency One NorthEast.

'First-class impression'

Visitors are coming from the USA, Spain, Germany, Ireland, Spain and Belgium.

They will be visiting Locomotion The National Railway Museum at Shildon, The Bowes Museum, Raby Castle, Hartlepool Historic Quay, Beamish Museum, NewcastleGateshead, Hadrian's Wall, Alnwick Castle and Garden, Bamburgh Castle and Holy Island.

John Holmes, director of regeneration and tourism at One NorthEast, said: "These tourism professionals have very high standards and have experience of tourism in many countries.

"I am delighted with the support we have received from both attractions and accommodation providers right across the region, as it is this, which will make the visit a success.