Saga, the company which provides services for the over-50s, is creating 750 new jobs in Kent.

It will be building a call service centre in Margate, costing �15m.

The new building, which will be complete by the end of 2002, will provide office accommodation for about 600 staff.

A further 150 employees are being taken on at the company's existing base in Folkestone.

Roger De Haan, the company's chairman, said: "People aged 50 and over represent a growing and increasingly affluent part of the population.

'Further growth'

"At Saga, our job is to work hard to meet the needs and aspirations of a highly-sophisticated group of customers.

"If we continue to do this, there is plenty of potential for further growth."

The firm already employs more than 2000 people in Kent and about 3500 people worldwide.

Saga began in 1951 by selling holidays to senior citizens, but 15 years ago they decided to provide a broad range of services to people aged 50 and over.

It has now branched out into offering insurance services, credit cards and its own radio station.