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Last Updated: Tuesday, 18 September 2007, 12:42 GMT 13:42 UK
Campbell in UK floods fundraiser
Jodie Kidd, Naomi Campbell, Yasmin Le Bon and Elle McPherson, wearing t-shirts designed by Burberry
The models are raising money for the Rotary Flood Disaster Appeal
Supermodel Naomi Campbell has joined a Rotary Club campaign to help victims of the flooding in England by presenting a fashion fund-raising event.

Fashion for Relief, a catwalk show to be held at the end of London Fashion Week, will raise money for the Rotary Flood Disaster Appeal.

Ms Campbell told BBC News she had been inspired to help after seeing pictures of the damage while in the US.

The event is being backed by a number of models and celebrities.

Yorkshire, Lincolnshire and the Midlands were hit by severe flooding this summer after heavy rain in June.

About 7,000 homes in Hull and more than 1,200 in Sheffield were affected.

The cost of the flooding was estimated to be as high as �3bn by the Association of British Insurers.

Hardship

The Rotary campaign will see models including Daphne Guinness, Jodie Kidd, Leah Wood, Rio Ferdinand, Rosario Dawson, Tyson Beckford and Yasmin Le Bon gracing the runway in designer outfits.

This flood appeal is important to relieve the hardship of the victims of the recent flooding
Alan Jagger, Rotary

Ms Campbell said it was "an important opportunity to really show what the fashion community can do to help others".

"Fashion is universal, touches everyone in some way, every community and the catwalk... can be used to raise money and funds for the flood relief," she said.

Ms Campbell told BBC News she had decided to take part after seeing images of the flooding on television.

"Just, you know, hearing in the last two weeks that the kids can't go to school at the beginning of term because they've got no school to go to.

"They're kind of all joining up and meeting up in a gymnasium," she said.

Fashion For Relief was set up two years ago, with the first one raising more than �500m ($1m) in New York for victims of Hurricane Katrina.

Alan Jagger, president of Rotary International in Great Britain and Ireland, said: "This flood appeal is important to relieve the hardship of the victims of the recent flooding.

"Rotary is able to react very quickly and effectively through its national, district and local structures."

All money raised from ticket sales to the event, held in the British Fashion Council tent at the Natural History Museum on 20 September, will be donated to the Rotary Flood Disaster Appeal.




SEE ALSO
Residents 'fear return of floods'
13 Sep 07 |  South Yorkshire
Flood-devastated school reopens
06 Sep 07 |  South Yorkshire

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