Camelot is "looking closely" at introducing a daily Lotto draw.

A spokeswoman for the lottery operator told BBC News Online that a seven-days-a-week draw was one of the proposals which may be put to the National Lottery Commission.

It comes hot on the heels of a �28m revamp of the game which saw its name being changed from Lottery to Lotto - and an extensive advertising campaign fronted by Billy Connolly.

The draw has been suffering from a four-year decline in ticket sales and the lottery operator is looking at a number of ways of reversing that trend.

Portfolio

These include new ways to buy tickets such as at supermarket checkouts and at hole-in-the-wall machines.

The spokeswoman said: "We are looking closely at launching a new daily game with a view to putting some proposals to the National Lottery Commission, to widen our game portfolio."

The four-year, �500m, decline in ticket sales has led to a fall in profits and less money available for good causes.

The licence to run the lottery was re-issued to Camelot in January and will run for seven years.

As a condition, the company was required to install 25,000 new lottery terminals and reduce the share it takes in profits to less than 0.5%.

In April, Camelot introduced a number of new games such as Hot Picks which offers cash prizes for matching fewer numbers.

However, in August tickets sales fell to their lowest since the game was introduced in November 1994.