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| Tuesday, 4 December, 2001, 11:57 GMT How to hype IT up ![]() The secret's finally out ... disappointed? Last January, leaked reports about the birth of a "revolutionary" invention from technology guru Dean Kamen set the world abuzz with speculation. Was IT all just hype? When, in January, BBC News Online users e-mailed in their suggestions about the true nature of the latest secret creation (intriguingly codenamed IT or Ginger) from celebrated US inventor Dean Kamen, hopes were clearly high. "IT's the cure for the common cold," said Martin Milginney.
"I may be getting a bit wild here," ventured Mark B, "but has he invented a matter transporter? Beam me up, Scotty, and all that." Well, it turns out that IT is nothing so spectacular. The product it was said would "profoundly affect our environment and the way people live worldwide" is, in fact, a scooter. Granted, IT's a swish, stand-on scooter which "intuitively" knows where the rider wants to go and can run for hours on a few pence-worth of electricity, but IT's a scooter nevertheless. Disappointed? Having had their expectations raised, some critics have begun waspishly likening the "revolutionary" IT to that decidedly naff technological flop of the 1980s: the Sinclair C5 electric car. Indeed, Paul Saffo, director of the Institute for the Future, says there is already a name for people who have been turned off by the hyperbole surrounding IT's development - they are called "Ginger-slammers".
"IT is 99% hype and 1% battery-powered, re-chargeable, overpriced scooter," sagely advised R Watts. Excessive and exaggerated publicity - or "hype" as it is more succinctly known - was not what Mr Kamen said he had in mind for IT. He was left downhearted by the leaking of information about his secret project and regretted that IT had become the subject of "spirited speculation" and "expectations beyond the mere whimsical". So how did his tiny scooter find itself in very real danger of being crushed under the wheels of a hype juggernaut?
President Clinton awarded him the National Medal of Technology and the current White House incumbent, President Bush, has visited Mr Kamen's hilltop hexagonal mansion. It was even said to have had Mr Bezos "honking" with laughter.
Within hours of Mr Mark's article being posted on Inside.com, the intense and "spirited speculation" Mr Kamen said he was hoping to avoid was in full (and unstoppable) swing. The IT rumours made it into every newspaper that matters - equating to millions of pounds of free publicity. Whether IT was worth all the column inches is... well, frankly being debated in countless more newspaper spreads, online chatrooms and internet news sites. | See also: Internet links: The BBC is not responsible for the content of external internet sites Top UK stories now: Links to more UK stories are at the foot of the page. | ||||||||||||||||||||||||
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