The Liverpool-based pools company Vernons has become the first company other than Camelot to be granted a national lottery licence. The company is seeking to break into a market that it blames for harming its business, by launching a game based on the football pools.
Since the beginning of the National Lottery run by Camelot - now a �5bn market - the pools market has declined by two-thirds. Vernons attributed its decision to cut 200 jobs in February to the lottery.
In the new game customers buy a ticket with a random list of fixtures which are then matched to results from the English and Scottish football leagues.
Camelot will be paid for the use of terminals and support services.