Arson attacks in the south-east in 1999

Berkshire - 1020 Buckinghamshire - 1137 East Sussex - 1119 Hampshire - 1425 Isle of Wight - 77 Kent - 2661 Oxfordshire - 787 Surrey - 722 West Sussex - 733

"Yet, conviction rates for this crime remain low, due, in many cases, to lack of evidence.

"So this initiative, which will hopefully lead to more information to help identify arsonists, is much needed."

It is believed that in many cases work colleagues or members of the arsonist's family have information about the cause of a fire but are unwilling to come forward.

The campaign will feature posters on fire engines giving the Crimestoppers number and message reminding people they are guaranteed anonymity.

'Biggest single cause'

Posters will also be put up at arson sites and leaflets distributed to encourage people to contact Crimestoppers.

Graham Meldrum, HM chief inspector fire services, said: "Arson is the largest single cause of major fires in the UK, causing about one in every six fire casualties.

"This is one of many initiatives being undertaken in collaboration with fire services throughout the country to tackle fire starting in the community."

The bureau is sponsoring the Crimestoppers campaign involving brigades in Berkshire, Buckinghamshire, East Sussex, Hampshire, Isle of Wight, Kent, Oxfordshire, Surrey, and West Sussex.