Comedian Mat Fraser is one of the podcast presenters

The future of media is fascinating and scary but it holds some great possibilities for niche interests and minority groups.

We have started an amazing new thing, a razor sharp, witty and ironic talk show presented by two disabled presenters, talking about disability in the way you might do down the pub.

We're very lucky to have comedians Mat Fraser and Liz Carr who combine irony and satire with real passion and knowledge about disability culture and life.

A lot of people will be surprised at the dreadful politically incorrect things they say about disabled people, paralympian athletes, the quiz Vegetable Vegetable or Vegetable or the way people with cerebral palsy speak.

But they're coming from safe ground. They're disabled, they get away with it.

It is funny coming from them because they do it with insight and irony born through a lifetime of consuming mainstream media that so far rarely "says something to disabled people about their life" as Morrissey may almost have said.

Fragmented audiences

It is fascinating to think that in the near future, digital media, internet TV and podcasting could blow the concept of mainstream wide open.

Audiences for the previously popular channels are gradually fragmenting and people are able to find content closer to their interests elsewhere thanks to the net and new more expansive platforms.

Presenter Liz Carr challenges ideas about disability

This morning before I left for work I listened to a digital radio station in London that is a mix of environment and social conscience news between music. It is beautifully niche but appeals to me.

Tonight, who knows, I might go and watch one of the live lectures from the Science Museum online.

When we talk about mainstream TV and radio we think of it as easy to consume content. That does not necessarily mean easy on the brain though, it could mean easy on the bum.

Currently, the real home of the niche is the web that you access on a computer at work or in a separate usually more uncomfortable room at home.

With podcasting, broadband and wireless, we're gradually freeing ourselves from our office computers and moving back to our living room or portable device to enjoy the wealth of audio and video out there, comfortably.

Our living rooms and cars have previously been havens of mainstream media through TV and radio.

Soon, those nice comfortable places we spend lots of time in will open the world up to us more fully.

The niche will prosper. Word of mouth and user ratings will help us find our way through the mass of content that lots of providers will make available.

What will happen to the current media giants? Who knows, but maybe disability-themed talk shows, if entertaining enough, could become mainstream now that the content is out there and more easy to consume than ever before.