 Will fans be celebrating this June? |
Football fans will be able to follow all the action from Euro 2004 on their mobile phones. Mobile firm T-Mobile is offering fans the chance to watch the goals as they happen as well as news, ringtones and games. Goals can be viewed either as a series of pictures or, for those with video phones, as a video clip.
Fans will also be keep up to date with the latest breaking news via BBC Sport's service for mobiles.
Dedicated fans
T-Mobile customers will be able to download a news ticker to keep up with all the vital news about teams and players.
The ticker will be available from mid-May ahead of the tournament which kicks off on 12 June.
Messages giving line-ups, highlights, half-time and full-time scores will be available by text message during the event.
Fans can choose how much information they want depending on how dedicated they are. They can sign up for all the games, just those of their favourite team or individual matches.
The full package costs �4.50 per team, while the option with video clips costs �5.
"It is as cheap as chips because we want people to join in with it and grow content usage," said T-Mobile spokesman Brad Rees.
Footie to go
He is hoping interest in the service in the UK will not be entirely dependent on how England performs.
"Perhaps for the bandwagon fans interest might ebb when England get kicked out," he said.
"But hard-core football fans are not just interested in England but all the big games."
Text messaging tends to increase significantly around big sporting events and the mobile operators are seeing big bucks in offering more and more mobile services from major tournaments.
Football has proved a winner for 3. Video highlights from the Premiership have been one of its most popular services, a spokesman for the firm said.
BBC Sport will be providing a full service for mobile phones during the competition.
Fans will be able to keep up with the latest scores, fixtures and results, plus news on all 16 teams, match previews and minute-by-minute live reports on every match.
Users will be able to access it from their handset at http://www.bbc.co.uk/mobile/sport
"Euro 2004 is one of the jewels in the BBC's big summer of sport and we want to give our users to chance to keep in touch with all the action wherever they are," said Ben Gallop, BBC Sport Interactive editor.
"So if they're on the move, they won't miss out on any of the latest news and breaking stories from the biggest football event of the year."