Talking Point teams up with BBC World Service's Europewide to discuss whether the current trend to use sex in advertising is a sign of moral decline or a bit of harmless fun. To listen to the Europewide debate click here

"Sex sells" - is this old adage of the advertising industry enjoying a comeback in Europe?

Adverts promoting jeans, sparkling water, and even vegetarianism have all been in trouble in the past year for using sexual images to sell their wares.

Should Europe be cracking down on advertising that is offensive and degrading? Or is it all just a bit of fun?

What do you think? Are Europe's adverts too sexist? Some comment so far: Advertisers have no scruples and no morals. This is little more than a cynical ploy. Will advertisers stop at nothing?. Jim Robbins UK

It's only the British who are concerned about this. They should loosen up. It is harming nobody. Jane Green France

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