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| Monday, 3 December, 2001, 09:06 GMT Bus ride to the future ![]() Researchers looking at how people use technology By BBC News Online's Alfred Hermida Riding a red double-decker bus through the streets of London, UK, may seem an odd way to look into the future of technology. But this is what researchers at Intel are doing. The aim of the project is to give the world's largest chipmaker an insight into how people interact with technology and help them design products that meet the needs of everyday life. "One of the things that makes a successful technology is a technology that supports experiences that people want to have," explained Dr Genevieve Bell, senior researcher and design ethnographer at Intel. "Our job is to find new uses for technology by spending time with people in their daily lives," she said. "Being on a bus is a part of people's daily life; it's part of what it means to be urban in London." Studying people Dr Bell is part of a group of psychologists, anthropologists and social scientists working for Intel on a new form of industry research called ethnography.
"Buses are fascinating places," said Dr Bell. "One of the things about living in a large urban centre is that large parts of one's life are spent away from home and away from the office and trying to get from point A to point B." "So, things like buses let you know what people carry with them, what kind of devices they have, what they are carrying them around in, what kinds of things they are trying to do - are they texting their friends, calling their girlfriends?" Ticket to ride Together with Nina Wakeford, a sociology lecturer at the University of Surrey, she has been riding the number 73 bus through London, watching people as they use their mobile phones or handheld computers. "We chose the bus route to think about how different places in London link up," said Dr Wakeford. "So, we start off from Victoria Station, which is one of the major places where people, tourists, shoppers and people from abroad come into the city," she explained. "We go through the shopping centres of the city and we go out to the suburbs, both rich and poor, where diverse communities live and use mobile phones and devices."
This is when friends phone or text each other, coordinating between a group, to make sure they all end up in the same place at the same time. They are also looking at how the application of technology affects its use. "Some communities are formed around particular kinds of uses of technology," said Dr Wakeford. "You can have free calls to some people on your network. You also have people who use different technology but all contribute to the same webspace." Connecting people One of the things they have noticed is that people are constantly holding their mobile phones, checking if they have missed a call or if they are receiving a message. While some might say this is a sign of the tyranny of the mobile, for Dr Bell, it is a liberating device. "They allow me to stay in touch with my family, with my friends," said Dr Bell. "They've created all those new types of conversations I can have. And people say the same thing about e-mail and the internet - this allows me to stay in touch with my family in other parts of the world." "They create new opportunities for the same really important sorts of social relationships," she said. | See also: Internet links: The BBC is not responsible for the content of external internet sites Top Sci/Tech stories now: Links to more Sci/Tech stories are at the foot of the page. | |||||||||||||||||||
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