It is one of the largest music festivals in the United States and every year thousands of music lovers gather in Austin, Texas for South by Southwest.
The annual celebration features a wide variety of acts and for the band Spoon it is a chance to headline in their own backyard.
But perhaps what is even more impressive is that Spoon have actually improved their fortunes at a time when the music industry is taking a big hit from the internet age.
In this first person account Spoon's frontman Britt Daniel takes us inside his band and the festival which has become a huge hit.
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