A successful marketing mix

Bounty bags offer information and samples of products

Jenny Culshaw has been to meet one company who for almost 50 years have been doing exactly that by distributing over 2,000 Bounty baby bags into hospitals daily.

The bags hold a combination of free samples of baby products and useful information for new mothers.

Jenny finds out how the firm's business model works.

Her report is available to watch in Friday's programme on the iPlayer for a week after broadcast.

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