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Page last updated at 10:31 GMT, Tuesday, 29 April 2008 11:31 UK

Innovating in the kitchen

Pan at The Lakeland shop
It's the home of the banana tree, the strawberry slicer and the washable oven liner.

The Lakeland company sells weird and wonderful kitchen gadgets as well as the basic items needed for home life.

And many of the products on its shelves come directly from recommendations from its own customers.

Rob's been to the company's headquarters in the Lake District to see how it all works.

Rob's report is available to watch in Friday's programme on the iPlayer for a week after broadcast.



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