Mosaic, the British company which owns Oasis, Karen Millen and Coast, floats on the Icelandic stock exchange next week, the first foreign firm to do so.
The company already has close links with Iceland as one of its largest shareholders is an Icelander who's fast taking over the British High Street and changing the way we do business.
Gillian Lacey-Solymar, our consumer affairs correspondent, has been to Iceland to meet the chief executive of Baugur Group, J�n �sgeir J�hannesson.
Other stories in today's programme
What do you do if you're a young champion skier and an injury halts your career? Well, in the case of one entrepreneur, you go on to invent a simple gadget that could make you millions. Sticmatz is a revolutionary super sticky mat that you can attach to the dashboard of your car to keep your bits in place! Yes, we're talking sunglasses, mobile phones, wallets, electronic gizmos, stationery etc. We talked to its inventor Matt Aitkenhead about how he came up with the idea.
In Consuming Issues, we discussed investments with Christine Ross, head of financial planning at SG Hambros.
Our markets guest was Jeremy Tigue, head of global equities at F&C.
Adrian quizzed Jacqueline Gold, chief executive of the Ann Summers and Knickerbox chains, about her secrets of business success on the High Street. This one's not for the fainthearted!