People who use sale-and-rent-back schemes are to be offered protection from 1 July as the first step towards full regulation of the industry.
The schemes involve homeowners agreeing to sell their properties below market value but stay in them with the new owner as landlord.
The Financial Services Authority is taking action following concern the schemes cause "serious harm".
We speak to FSA head of mortgage policy Ed Harley and Peter Tutton, policy adviser at Citizens Advice about the news rules which will begin on 1 July.
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