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They invented Flower Power, pioneered pop culture and threw themselves wholeheartedly into conspicuous consumption and mass tourism. And, now the generation which had it all - the Baby Boomers - is about to hit 60.
All this week on Breakfast, we've been celebrating the achievements of Britain's first post-war generation.
We've heard from some famous names - and you've told us some of your stories.
And it's not too late to get involved, why not have a go at our instant quiz, to see whether you're a genuine Baby Boomer?
There aren't any prizes on offer, just a bit of fun and nostalgia.
If you've missed any of this week's reports, you can watch the whole series again from our separate story
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