Talking Teenagers aims to explore the relationship between parents and children.
To kick off the campaign, there's a BBC survey which will collate opinions and celebrate some of the positive aspects of being a teenager.
We talked to one of the people behind the survey, Dr John Coleman, who's director of the Trust for the Study of Adolescence. The survey will be open till mid September and then the results will be posted across BBCi websites when the broadcast campaign begins in the autumn.
It's an anonymous survey which it's hoped will reach parents and teenagers across the spectrum.
Like a previous online survey on being single, "Going Solo", the results will form a snapshot of what different parents and teenagers across the UK think.
The campaign will culminate in the publication of results in October and a week of Teen related stories.
The basic idea behind it is that teenagers get bad PR - often seen as a problem but that's only the minority.
Research from the National Family and Parenting Institute indicates that the teenage years are the biggest challenge to adults and 13 is the watershed age.
Over 45% of calls to Parentline Plus helpline are from parents of teens who don't know what normal teen behaviour is.
This campaign aims to encourage teens and parents to talk, listen and trust each other; to help parents become more confident and to help them understand their kids.
The organisers say: "We want teenagers to tell us who their role models are, what they worry about and what the best and worst things about their parents are.
"Traditional parental issues include drink, drugs and sex. Teenage surveys suggest that teens worry about family problems, school and their appearance.
"We want to discover if each shares common ground or if the agenda is radically different."
Fact or myth?
There are 7.5 million teenagers living in the UK, and children and teenagers make up a quarter of the total population.
Teenagers suffer from bad PR and traditionally adolescence is depicted as a time of storm and stress to be endured by all concerned.
A recent survey of teenagers - while broadly encouraging - discovered that a third of teenagers did not feel loved or cared for by their parents.
Up to one in five teenagers had experienced communication or relationship difficulties with their parents.
What's your experience of bringing up teenagers?
To have your say, e-mail us at breakfasttv@bbc.co.uk
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click here to watch our interview with Dr John Coleman 
