Stephen Cheliotis Superbrands

In the world of advertising, celebrity and sports are a powerful combination. Test your knowledge on the famous faces and the products they endorse with 4x4 Reports's branding expert Stephen Cheliotis.

Stephen was featured in BBC 1's 4x4 Reports: Brand it like Beckham at 1930 BST on Monday 24 June.

Which Formula 1 team is sponsored by Anglo-Dutch oil giant Shell?

A: Arrows B: Williams C: Ferrari D: Jordan

Which two tennis stars feature in a current advertising campaign by a new mobile telecommunications brand?

A: Henman and Rusedski B: Kournikova and Hingis C: Agassi and Graf D: Hewitt and Sampras

Which English Football centre-back struggles to stay on his feet in a new McDonald's commercial?

A: Tony Adams B: Sol Campbell C: Rio Ferdinand D: Gareth Southgate

Which world famous director was employed by Nike to direct their new caged-themed advertisement?

A: Martin Scorcese B: Terry Gilliam C: Ridley Scott D: Francis Ford-Coppola

Who wrote the anti-branding bible, No logo?

A: Naomi Klein B: Phillip Kotler C: Martin Sorrell D: Rupert Murdoch

Which two brands directly sponsor David Beckham?

A: Pepsi and Coca-Cola B: Police and Pepsi C: Adidas and Nike D: Vodafone and Coca-Cola

The world's largest mobile communications company, Vodafone, recently linked up with the world's biggest football club. Which one?

A: Barcelona B: Liverpool C: Manchester United D: AC Milan

Which Irish Soccer player upset the Irish national team's sponsors before the tournament began with a highly publicised feud with manager Mick McCarthy?

A: Matt Holland B: Roy Keane C: Shay Given D: Robbie Keane

Which crisp brand changed its products' names to Salt and Lineker and Cheese and Owen so as to incorporate their sport personalities endorsement?

A: Walkers B: Pringles C: Smiths D: Tesco

What drink used this slogan as a key promotion message? Eat football, sleep football, drink...

A: Evian B: Pepsi C: Coca-Cola D: Smirnoff