| You are in: World: Middle East | |||||||||||||||||||||||||||||||||||||||||||||||
| Wednesday, 26 April, 2000, 18:16 GMT 19:16 UK Sesame power for Egyptian girls ![]() TV messages have a broad reach in Egypt By Caroline Hawley in Cairo Furry puppets have become the latest weapon in a battle for gender equality in Egypt, as a specially-created version of the popular American children's show, Sesame Street, prepares to go on air. Gone are Big Bird and Oscar the Grouch. In their place: the bright pink girl-muppet with big ambitions, Khokha (which means Peach), the gentle and patient nature-loving boy-muppet, Nimnim, and Filfil (or Pepper).
But above all, they are designed to inspire girls, in a country where, according to the United Nations, many living in rural areas still drop out of school as young as eight or nine, and where only just over 2% of MPs are women. "I want young kids who are the future of Egypt to see that girls and boys are equal," says Dina Amin, the 28-year-old head writer of the series. The message is delivered with humour. One sketch shows four-year-old Khokha going to the library to find books on what she wants to do when she grows up. Changing perceptions
"We're trying to change perceptions of gender roles," says executive producer, Amr Koura. "Khokha wants to be someone very important and through this we are trying to tell the viewers that it is okay for a girl to have dreams and to go into education and become very important."
It is funded by the United States through its foreign aid arm, USAid, as part of an agreement with the Egyptian Government to help promote girls' development. Positive images In a country where less than half of women are literate, television has almost universal reach. But feminists argue that it often reinforces stereotypes. "The media still projects images of women that are not really very positive," says Fatma Khafagy of the United Nation Children's Fund.
"We're trying to showing girls doing things that are usually linked to boys - for instance, learning to fly," says programme producer, Amr Koura. "And at the same time we're showing boys baking cakes." Kokha and crowd are due to make their debut on the Egyptian television screen in the next few weeks. |
See also: Internet links: The BBC is not responsible for the content of external internet sites Links to other Middle East stories are at the foot of the page. | ||||||||||||||||||||||||||||||||||||||||||||||
Links to more Middle East stories |
| ^^ Back to top News Front Page | World | UK | UK Politics | Business | Sci/Tech | Health | Education | Entertainment | Talking Point | In Depth | AudioVideo ---------------------------------------------------------------------------------- To BBC Sport>> | To BBC Weather>> ---------------------------------------------------------------------------------- © MMIII|News Sources|Privacy | ||