Sean Bishop had his Sheffield United flag made for this World Cup - the club's blades logo makes it a talking point for fans.

Flag companies make many of them, but fans customize them or start from scratch with their own.

The spirit of how some England fans like to enjoy the World Cup is captured.

For others, it is about spreading the name of their club across the footballing world.

Some fans are hit by inspiration while out here - like Daniel Slade, who ran out of spray paint to finish off his Bognor flag.

At the ground, competition is rife to get a good hanging spot. In town, Keith Eddon takes over a bookshop for Grimsby Town.