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Hundreds of buses were diverted away from Oxford Street as it was closed to traffic for the first time

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Crowds made the most of special offers and giveaways designed to entice people into the shops

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Bike stunts were performed above the crowds as part of the 'Celebrate Oxford Street: Dress To Impress' event

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Pedestrians enjoyed a carnival atmosphere as businesses sought to restore shoppers' confidence

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Street performers mingled with the crowds as the party got in full swing

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Mayor Ken Livingstone said there would be many more events like this in the weeks and months to come