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The fire broke out on the second floor of the five-storey Zhongbai Commercial Plaza.

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Firefighters faced dense smoke in the building, which was crowded with shoppers.

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A large crowd watched as about 260 firefighters tackled the blaze.

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It took more than four hours to put out the blaze, Chinese media said.

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Many victims suffered from smoke inhalation and leg injuries after jumping from windows.

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Victims included visitors to a bathhouse and billiard hall on the upper floors.