They are clearly trying to attract the young

Dr Gro Harlem Brundtland, WHO

"We need to strengthen our work to counter these influences."

While focusing on the impact of alcohol on young drinkers, speakers will also challenge the idea that alcohol can prevent heart disease.

Government ministers and health specialists will also discuss ways of shaping attitudes and policies towards alcohol, including the role of advertising.

Critics have complained of the way young people are targeted and opponents have spoken out about what they call "alcohol harassment".

North-south divide

One study suggests that while many European countries have similar levels of consumption, northern Europeans are more prone to binge drinking and to alcohol-related suicide than drinkers in southern Europe.

Heavy drinking health risks

Liver damage Osteoporosis Pancreatitis Shrivelled sex organs Heart disease Stroke Dementia/ brain damage Damage to unborn child Increased risks of some types of cancer

Last week, the WHO warned that the misuse of alcohol by young people in Europe is increasing at an alarming rate.

It is estimated more than 50,000 young people die from drink-related causes in Europe each year.

In a report, the WHO says a pattern is emerging in which people drink alcohol too young, too often; and in which alcohol plays too important a role in their lives.

One argument which will be put to delegates is that while problems created by alcohol can be reduced, it will take a determined effort by governments and by health professionals to make the change.