Medics help the wounded in Zug

But over the past six weeks, the wholesome Swiss image has had to withstand some very heavy blows.

On 27 September, 57-year-old Friedrich Leibacher stormed into the Zug Parliament Assembly Hall, armed with a machine gun and opened fire.

Fifteen people were killed and 10 others seriously wounded.

The Swiss tradition of minimal security and accessibility came to an abrupt end and the Swiss people were forced to reflect on why a nation of just seven million people have as many as 700,000 guns.

If the Swiss sense of invulnerability was shaken by this crime, Swiss pride was to receive an even bigger blow.

Swissair's demise has mortified the nation

On 1 October, Swissair - the Swiss flag carrying national airline which was the very epitome of reliability and excellence - told the world that it was bankrupt.

On 2 and 3 October the entire Swissair fleet was grounded as fuel suppliers refused to serve the Swissair planes and airports demanded upfront landing taxes that Swissair simply could not pay.

Embarrassment doesn`t sum up the Swiss response. Swiss people were mortified.

Not even the military strikes in Afghanistan have knocked Swissair from the front pages of the national papers.

Day after day there have been editorials criticising the laissez faire Swiss economy, articles ranting against the power of the Swiss banks, and full page features tentatively suggesting that the episode has proved that Switzerland can no longer go it alone and really must now join the European Union.

But on Thursday, Swissair just gets a column in the inside pages.

"Gotthard Road Tunnel - the Fatal Trap, " reads the headline in Le Temps.

Death trap

The front page of Le Matin shows simply a ball of fire inside the tunnel. "Terrible fatalities," it writes in block red capitals.

What a catalogue of disasters!

Le Temps

And the Tribune de Geneve, also showing colour images of the burning tunnel, says the fire crews could do nothing. The Gotthard tunnel fire is the final straw for the Swiss psyche.

The second longest tunnel in the world, and a major link from Germany and Switzerland into Northern Italy, is no longer a proud piece of Swiss engineering, its just a death trap. Ten are dead, but 80 are still missing.