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| Thursday, 18 October, 2001, 13:36 GMT 14:36 UK Airline collapse shatters Swiss image ![]() Shame at Swissair's fall turned to anger with the banks By Emma Jane Kirby in Geneva In Bern train station, the Swissair bureau is open, but it is empty of customers. On a white sheet hanging in the window a message is scrawled in big red letters: "Swissair says thank you for your solidarity"
Swissair was the very symbol of punctuality, efficiency and impeccable service. But a disastrous expansion policy, coupled with a massive slump in passenger sales following the attacks in the United States, saw the balance sheets showing debts of more than $10m and fuel suppliers refusing to serve the Swissair fleet.
"To see the Swissair fleet nailed to the tarmac by debt - that was a big blow to Swiss pride. People felt ashamed, really ashamed. Even third world airlines don't take such a tumble." Operation Phoenix For the next three days the newspapers were full of embarrassed rhetoric. And then, as Swiss television began to screen pictures of Swissair boss Mario Conti on the verge of tears after meetings with bank managers, the tone changed. "People became angry," says Pierre Hazan, reporter for Le Temps.
The banks, the Swiss Government and private companies are still holding urgent meetings to decide if there is enough money to fund a $2.5 billion salvage deal which would allow Crossair, Swissair�s subsidiary company, to take over two-thirds of Swissair's flight commitments. The rescue plan is aptly named Operation Phoenix - but will Switzerland's image ever be able to rise from the ashes, once more splendid? Bad management "Swissair, which carried our national flag, ensured the presence of Switzerland in many countries - and now that has disappeared," says Ambassador Johannes Matyassy who heads Presence Switzerland - a PR organisation set up by the federal government to raise Switzerland's profile abroad.
The economic shake-up which has suddenly hit Switzerland may well be followed by a political one. Switzerland's Foreign Affairs Minister, Joseph Deiss, says it is no secret that the government is pushing for EU membership and wonders if recent events won't help change the minds of the resistant Swiss people.
But at the Bern Swissair office there is nostalgia for the old order. "I marched for Swissair" says a businessman pausing to look at the banner in the window. "There's a big feeling of solidarity here now - but for the old Swissair, not for a new one." |
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