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| Wednesday, 3 October, 2001, 13:39 GMT 14:39 UK Survival of fittest for Euro airlines ![]() European carriers are all fighting to be part of the future By BBC News Online's Sheila Barter Swissair is the first of dozens of European airlines which could lose their fight for survival in the aftermath of the US terror attacks, say industry experts. Firms already in crisis before the terrorists struck have been pitched into a fight for their lives. Only the fittest - or most ruthless - are expected to live.
Just a day later, the Dutch carrier, KLM, announced it was cutting 2,500 jobs as well as reducing hours and pay. But across Europe, analysts believe dozens of other traditional flag carriers will fall one by one into bankrupty, merger or takeover. "The commercial reality is that even before 11 September those carriers' days were numbered," Keith McMullan, managing director of Aviation Economics, told BBC News Online. "Some are financial basket cases; only a very few are not vulnerable." Crisis becomes disaster The current European tally of 30-40 state airlines will plummet to between four and seven major carriers in the next decade, predicts Rigas Doganis, former head of the Greek national carrier, Olympic. What was a crisis - brought on by overcapacity, recession fears and high fuel prices - is now a disaster, he said. "The future of airlines in Europe is very, very difficult," he told the BBC.
The US, he points out, has only six or seven major carriers, probably reflecting the future shape of the European industry. Many of the flag carriers are seen as hidebound, ineffiecient operators which have been propped up for years by governments. Most have been partly-privatised, dipping at least their toes into the icy waters of commercial reality. Only a handful remain fully state-owned.
Hungry, lean newcomers like Easyjet and Ryanair have cut out the extra weight and are expected by analysts to stand the test of time. "That type of business is going to grow exponentially," said Keith McMullan. "It is the only type which has proved consistently profitable in the US." Within a decade, a leaner, fitter industry could have shed tens of thousands of jobs. Three big operators - BA, Air France and Lufthansa - are being seen as the best bets for survival.
Popular "brands" and liveries - including Swissair - could well survive, even if the firms themselves have been taken over. They would operate as regional airlines within the larger firms. But other less-loved carriers, including Sabena, could simply vanish from European skies forever, said Oliver Sutton, editor of the industry magazine Interavia, Business and Technology. "Firms like Swissair are a source of national pride. There is real anger in Switzerland towards the board, who were supposed to be the best managers in Switzerland," he said. The job losses across Europe could be between 50,000 and 70,000, analysts told BBC News Online. Other jobs in related industries, including manufacturers, will follow. Travel agents, for example, could lose out heavily as airlines try to cut the current average of 15% spent on selling their tickets. Expect online sales to be heavily promoted in the new world, says Oliver Sutton, as airlines cut out the middlemen. Other predictions for the future include:
"There are simply too many airlines around," said Swiss aviation analyst Sepp Moser. "About a third will have to go." |
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