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Thursday, 28 December, 2000, 17:48 GMT
Spain's Cava challenge
sparkling wine
Cava producers fight out a bitter rivalry
By Flora Botsford in Madrid

For people in Spain, it is a bit like the Coca-Cola wars, as consumers try to decide the question: Which is really better, Coke or Pepsi? And how far can each company legally go to outdo the other?

In the case of Cava, or Spanish sparkling wine, the two main contenders are Freixenet and Codorniu.

Both are produced in the north-eastern Catalonia region, according to the stringent quality controls which have allowed Cava to compete internationally with French Champagne.

Some years ago, under pressure from the French Champagne lobby, the European Commission ruled that Cava producers were not allowed to label their bottles "M�thode champenoise" even though their sparkling wine is made in exactly the same way.

But this may have been a favour in disguise. Since then, Spanish Cava has been able to establish its own sound footing in the global market.

Fierce competition

Bitter rivalry between the two main Cava groups has taken some of the joy out of the celebrations.

While production of the aristocratic Codorniu goes back to the year 1551, Freixenet is a relative upstart, beginning production in 1915 in the same town as Codorniu.

Bottles of sparkling wine
Producers expect sales to be down this year
Although sales within Spain are running neck-and-neck, nowadays exports of Freixenet far outstrip those of Codorniu: out of every 100 bottles sold abroad, 67 are Freixenet.

From time to time, tensions flare into litigation.

One year, wine inspectors found that Freixenet was not letting its bottles stand for long enough and the company was heavily fined.

Codorniu accused its rival of fraud and said the scandal was damaging the good name of the industry.

Later, Freixenet accused Codorniu of copying its bottle design with the same result.

Celebration fatigue

During the festive season, when Spaniards traditionally drink Cava at practically every family or social gathering, the challenge for both companies will be trying to encourage the same Millennium euphoria as last year.

Although many people in Spain will be celebrating the Jubileo, or 2,000 years since the birth of Christ, a spokesman for Freixenet said domestic sales were expected to be one million bottles lower than in 1999 and 17 million bottles lower in exports - a catastrophe, he said, caused by celebration fatigue.

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See also:

13 Dec 00 | Business
Legal battle brews over rum brand
20 Nov 00 | Business
Majestic gets Millennium hangover
15 Sep 00 | Wales
Man jailed for fake champers
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