At a glance: BBC taste research

The BBC has published its report into taste and standards in broadcasting based on "the most exhaustive piece of audience research" it has ever undertaken.

Here are the key findings from the new research, which involved almost 2,700 people.

• Where audiences are concerned about taste and morality on TV, this is often connected with broader concerns about falling standards of TV and the over-reliance on reality formats

• Issues of taste and standards in the media are not a "top-of-mind concern" for most audiences

• Audiences are more satisfied with standards on on the BBC than with other channels and broadcasters. The audience also has higher expectations of the BBC

Audiences expect the TV watershed to be respected, the research suggests

• There is no desire for more censorship or regulation. Most people value the creativity of the BBC and accept it may sometimes result in people being offended

• A significant proportion of the audience have a number of concerns about standards in the media as a whole - including newspapers, magazines, broadcasting and online

• Audiences recognise when language is used for purpose or effect in a programme - including comedy and entertainment - but do not like unnecessary or excessive use

• When strong language is combined with aggressive or bullying behaviour, its potential for offence can be compounded

• The context in which potentially offensive content appears is crucial and can make the difference between whether something is considered acceptable or not

• The "twinkle in the eye" of a performer and their delivery skills can make even potentially offensive material acceptable

The report called for an iPlayer password scheme to be promoted

• Age and socio-economic group are an indicator of which audience members are most likely to have concerns, but do not tell the full story

• Audiences aged 11 to 15 are strongly drawn to more sexual content. But some feel uneasy about the sexualised nature of the media and the pressure to "grow up fast"

• Sexual content on TV and radio is a relatively low concern for audiences. They expect the TV watershed to be respected and radio shows to be appropriately scheduled

• Some commented that transferring shows from BBC Two to BBC One could lead to an edgier tone for the flagship channel

• While few concerns were raised about standards on BBC radio, Radio 1 had the most divided response in terms of standards

• It is not widely known that the BBC's iPlayer catch-up service has a password protection system in place to stop children accessing adult content