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Last Updated: Friday, 29 February 2008, 16:25 GMT
MySpace drama's TV premiere flops
Bitsie Tulloch in Quarterlife
In Quarterlife, Bitsie Tulloch plays a young Chicago-based blogger
The TV debut of a drama that made its name on MySpace has failed to win over viewers in the US.

The first episode of Quarterlife, created by the team behind 1990s hits Thirtysomething and My So-Called Life, attracted 3.1 million viewers.

That was NBC's lowest ratings in its Tuesday night slot for 17 years.

There are now reports that the show, which had a prime-time spot, will be shifted from NBC to its sister cable channel Bravo for the rest of its run.

Set in Chicago, it follows a group of recent graduates as they grapple with career and romantic worries.

'Concerns'

The show started life as a pilot for ABC in 2005, but the network decided not to turn into a full series.

It then moved to MySpace last November, and appeared in eight-minute "webisodes" that were combined to make an hour-long show.

It was created by Marshall Herskovitz and Ed Zwick. Herskovitz thanked NBC for trying to make Quarterlife "a success on network television".

"However, I've always had concerns about whether it was the kind of show that could pull in the big numbers necessary to succeed on a major broadcast network," he said.

SEE ALSO
Hammer set for MySpace comeback
13 Dec 07 |  Entertainment
NBC to air web drama Quarterlife
18 Nov 07 |  Entertainment
Cancelled TV show goes to MySpace
13 Sep 07 |  Entertainment

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