Oliver has been in the headlines for his war on school dinners

Made with Magic, to be broadcast on Nickelodeon's pre-school channel Nick Jr, is described as a "TV show about cookery with a touch of magic".

It is set in a fantasy woodland and combines computer-generated imagery (CGI) with live action.

Oliver, 32, is an executive producer of the series, but is not expected to appear in the show.

It is being made by his TV production company, Fresh One.

Zoe Collins, head of Fresh One, said: "This is a huge opportunity for Fresh One Productions and we are dead excited about potentially producing a world class kids' TV programme... with food as its central theme."

Nickelodeon UK programming director Debbie MacDonald said: "At Nickelodeon we share Jamie's passionate belief in the power of inspiring kids to take an active interest in food and where it comes from."