 ITV said the agreement with Pact was "great news for viewers" |
ITV programmes will be available to watch on the internet and on mobile phones for up to a month after they have been shown on TV under a new deal. The broadcaster has followed Channel 4 and BBC in signing a new media rights deal with producers' trade body Pact.
ITV director of television Simon Shaps said it was "great news" for viewers.
ITV said the new terms of trade "will offer more flexibility to independent producers and allow audiences greater freedom to access programmes".
In return, producers will be able to make programmes available to cable and satellite services earlier than before.
Digital age
Mr Shaps added: "These modernised terms of trade mean we are now fit for purpose for the digital age and can look forward to a continued strong and profitable relationship with the independent sector."
Under the deal, ITV can show programmes on any platform, including broadband and mobile phones, up to 30 days following first transmission.
Channel 4 signed a similar deal with Pact earlier this month, while the BBC were granted a seven-day window earlier this year.
Five is now the only UK terrestrial broadcaster not to have reached an agreement with Pact.
According to media regulator Ofcom, however, negotiations between the channel and the independent producers' alliance are "continuing to make progress".
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