 The L Word is a US drama about a group of gay women |
A poster for a lesbian drama on Living TV has prompted almost 650 complaints - but they have been rejected by the Advertising Standards Authority (ASA). The 646 complaints said posters for The L Word, which showed semi-naked women in body oil, were offensive, degrading and unsuitable to be seen by children.
It is the most complaints for a single advert the ASA has received this year.
But the watchdog said the images were not sexually explicit and accurately reflected the show's content.
The campaign's four posters included pictures of women wearing knickers bearing slogans such as "Girls Allowed" and "Hello Girls".
'Playful'
They were advertising the second series of the US drama, which follows a group of gay women in West Hollywood, and began on the Living channel last month.
The ASA acknowledged the posters had offended some people, but ruled that they were "unlikely to cause serious or widespread offence".
Living TV argued that the images were "not gratuitous or explicit but referred to the sexual nature of the programme in a playful manner".
The posters were kept away from schools and religious establishments and did not contain anything the public had not seen on posters before, the satellite and cable broadcaster added.
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