Simon Cowell, Sharon Osbourne and Louis Walsh judge The X Factor

The ITV1 show beat BBC One's Strictly Come Dancing, which drew an average of seven million viewers to the first episode of its new series on Saturday.

Girl group Addictiv Ladies were the first act to be voted off The X Factor.

My Family actress Siobhan Hayes was voted off Strictly Come Dancing, which also features DJ Zoe Ball and snooker player Dennis Taylor among others.

'Not ready'

TV presenters Fiona Phillips and Gloria Hunniford, journalist Bill Turnbull and ex-EastEnders star Patsy Palmer also compete in the BBC dance series.

Now in its second series, The X Factor pitted east London group Addictiv Ladies against singer Chico, a former stripper who sang Rod Stewart's 1978 hit Do Ya Think I'm Sexy?

My Family actress Siobhan Hayes was voted off Strictly Come Dancing

Judge Louis Walsh cast the deciding vote against Addictiv Ladies, saying they "were really good fun but not ready for the big time".

The X Factor topped the ratings in its Saturday evening timeslot, watched by 38.5% of the available TV audience.

Last year's Strictly Come Dancing final attracted 10.6 million viewers, nearly one million more than The X Factor.