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Last Updated: Wednesday, 14 April, 2004, 10:58 GMT 11:58 UK
BBC One in Easter ratings slump
The Legend of the Tamworth Two
The Legend of the Tamworth Two attracted over five million viewers
BBC One registered the lowest viewing figures in its history over Easter.

The channel had an audience share of 22.2% in the seven days up to Easter Sunday - its lowest ever weekly figure. ITV1's share in that week was 22.9%.

Primetime highlights such as Nicky Campbell quiz Come and Have a Go If You Think You're Smart Enough on Saturday night, drew three million viewers.

But a spokeswoman for the BBC said the channel had offered a "great depth and breadth" of programmes.

Meanwhile, ITV said it was "very pleased" with their ratings, especially their entertainment and drama programmes.

Broad schedule

The BBC spokeswoman said: "You have to be philosophical about ratings. It is tough out there for everyone."

"The BBC offered a wide depth and breadth of programmes covering every genre, from a primetime Panorama programme on Iraq to and a number of new programmes on the arts.

"We also had Brilliantly British, Historyonics and new drama The Legend of the Tamworth Two.

"That is what the BBC is there for - they are examples of shows which you would not be able to find elsewhere in the schedule."

School holidays

Both BBC One and ITV were hit by a strong performance by digital channels - including BBC Three, BBC Four and ITV2 - which took a record 27.7% of all viewing.

A screening of Harry Potter and the Chamber of Secrets on Sky Movies 1 attracted 460,000 viewers, while Sky Sports 1's coverage of the Newcastle v Arsenal Premiership game attracted 1.4m viewers at home.

The BBC spokeswoman added: "The figures prove exactly why the BBC needed a digital strategy to be able to offer across the board."

An ITV spokeswoman said ITV1's audience was "up year on year, week on week".

"Who Wants to Be A Millionaire achieved its highest audience for the year and the final episode of comedy drama William and Mary got 7.7m viewers," she said.




SEE ALSO:
Multi-channel TV comes of age
14 Apr 04  |  Entertainment
Digital switch 'incentives' urged
06 Apr 04  |  Entertainment
Weighing up TV's digital future
24 Feb 04  |  Entertainment
Digital TV eclipses BBC One
29 Aug 03  |  Entertainment
Bumper Saturday ratings 'finished'
07 Aug 03  |  Entertainment
BBC One is viewers' favourite
06 Aug 03  |  Entertainment


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