The Beckhams went on promotional tours to US and Japan

Former Spice Girl Victoria has turned to Fuller to help relaunch her faltered career five years after he was sacked as manager of the girl group.

Fuller, who has been named as the UK's most influential music figures, will manage Victoria as well as "joint ventures revolving around the Beckham brand".

Our plans revolve around a mix of fashion, lifestyle, music and television Simon Fuller

Posh Spice Victoria Beckham is following in the footsteps of former Spice Girl colleague Emma Bunton who has also turned to Fuller to help kick start her career.

Fuller, who owns the firm 19 and was the creator of the Pop Idol series, will guide Victoria's career and take "the Beckham name across music, fashion and TV", according to his spokesman.

Achieving dreams

Victoria said: "I now have the time, energy, vigour and ambition to continue to bring up my family whilst pursuing my career.

"Having stayed in touch with Simon over the years, I know there is no one better to help me achieve my dreams and I'm very much looking forward to the future."

While still a favourite of the British media, Victoria Beckham's music career has failed to live up to expectations, with her self-titled debut album reaching number 10 in the charts in October 2001 - leading to her parting company with record label Virgin.

She is planning to relaunch her career with the help of hip-hop mogul Damon Dash, although an unreleased track, It's Not That Simple, received a mixed reception when it was released to radio stations recently.

Fuller's 19 company is worth �300m

England footballer David, who has recently signed for Spanish side Real Madrid, will still be largely managed by sports agents SFX but Fuller will have access to him and the Beckham name.

Fuller said: "There are so many great opportunities and exciting times ahead for Victoria and I.

"This is just the kind of multi-media challenge I love. Our plans revolve around a mix of fashion, lifestyle, music and television properties.

"With the Beckham name so renowned the world over for music, fashion and football, there are no boundaries to what we can achieve together."

The Beckhams have already begun their efforts to make themselves famous around the world.

The couple went on a promotional tour of the US in June, one of the few countries not to have been seduced by David Beckham-mania, making an appearance at the MTV Movie Awards.