 BBC One's Leonardo is the channel's latest arts offering |
The BBC is planning to spend �2bn during the next 12 months on television, radio and interactive services for UK audiences. It told public what to expect in a document called Looking Ahead, which set out 10 key objectives.
Strengthening programmes and services - Underpin the BBC's public service remit by extending the range and quality of its radio and television services, with a focus on broadcasting more high-impact, memorable programmes, particularly arts and current affairs.
- Strengthen the BBC's digital services to ensure that the overall portfolio has something of value for everyone, provide a wide range of interactive learning opportunities and help to drive digital take-up.
Connecting with all audiences- Bring younger audiences to BBC services by developing bold and innovative programmes and content with a particular focus on making the BBC's news and current affairs more relevant and engaging for this group without diminishing the BBC's commitment to Parliamentary reporting.
- Continue to seek new ways of attracting audiences from the UK's ethnic minorities, through both mainstream and targeted services.
- Ensure that the BBC is meeting the needs of audiences in all nations and regions of the UK.
Transforming the BBC- Make the BBC feel like a more creative, collaborative and exciting organisation, in which all staff fully understand its purpose and values.
- Ensure that the BBC is more representative of the audiences it serves. In particular:
- Achieve the target of 10% of its total workforce and 4% of senior management coming from ethnic minorities by December 2003.
- Increase the proportion of people with disabilities working for the BBC.
Provide better value.- Continue to increase the amount of money available to spend on the BBC's public services with a particular focus on:
- Increasing the cash flow to the BBC from improved licence fee collection.
- Increasing the contribution of the BBC's commercial subsidiaries to its public services.
- Further reducing overheads.
- Improving efficiency in programme production whilst maintaining quality of output.
Enhancing the BBC's reputation at home and abroad.- Earn greater appreciation from UK audiences for the BBC as an open, creative and trusted public service organisation.
- Build on the impact made by the BBC's global news services through a co-ordinated global news strategy across radio, television and new media.
|  | Which programmes do you prefer? Lifestyle 29.23% Arts 70.77% Results are indicative and may not reflect public opinion |
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