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Last Updated: Tuesday, 29 April, 2003, 10:42 GMT 11:42 UK
BBC sets key objectives
Mark Rylance and Alan Yentob in Leonardo
BBC One's Leonardo is the channel's latest arts offering

The BBC is planning to spend �2bn during the next 12 months on television, radio and interactive services for UK audiences.

It told public what to expect in a document called Looking Ahead, which set out 10 key objectives.


Strengthening programmes and services

  • Underpin the BBC's public service remit by extending the range and quality of its radio and television services, with a focus on broadcasting more high-impact, memorable programmes, particularly arts and current affairs.

  • Strengthen the BBC's digital services to ensure that the overall portfolio has something of value for everyone, provide a wide range of interactive learning opportunities and help to drive digital take-up.

Connecting with all audiences

  • Bring younger audiences to BBC services by developing bold and innovative programmes and content with a particular focus on making the BBC's news and current affairs more relevant and engaging for this group without diminishing the BBC's commitment to Parliamentary reporting.

  • Continue to seek new ways of attracting audiences from the UK's ethnic minorities, through both mainstream and targeted services.

  • Ensure that the BBC is meeting the needs of audiences in all nations and regions of the UK.

Transforming the BBC

  • Make the BBC feel like a more creative, collaborative and exciting organisation, in which all staff fully understand its purpose and values.

  • Ensure that the BBC is more representative of the audiences it serves. In particular:
    • Achieve the target of 10% of its total workforce and 4% of senior management coming from ethnic minorities by December 2003.
    • Increase the proportion of people with disabilities working for the BBC.

Provide better value.

  • Continue to increase the amount of money available to spend on the BBC's public services with a particular focus on:
    • Increasing the cash flow to the BBC from improved licence fee collection.
    • Increasing the contribution of the BBC's commercial subsidiaries to its public services.
    • Further reducing overheads.
    • Improving efficiency in programme production whilst maintaining quality of output.

Enhancing the BBC's reputation at home and abroad.

  • Earn greater appreciation from UK audiences for the BBC as an open, creative and trusted public service organisation.

  • Build on the impact made by the BBC's global news services through a co-ordinated global news strategy across radio, television and new media.




VOTE RESULTS
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Lifestyle
News image 29.23% 
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SEE ALSO:
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Bragg: BBC 'ignores' new art
20 Sep 02  |  Entertainment
Attenborough: BBC neglects arts
21 Aug 02  |  Entertainment
BBC beefs up arts spending
24 Jun 02  |  Entertainment


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