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Last Updated: Thursday, 29 May, 2003, 12:27 GMT 13:27 UK
Broadway hits record takings
Linda Hart and Joel Vig in Hairspray
Hairspray has been one of Broadway's success stories
Broadway has continued its fight to win back audiences by recording a record season.

Theatres in New York grossed $720.9m (�438.9m) in the 12 months from May 2002, up 12% on the previous year.

The rise in takings can be partly traced to the increase in ticket prices, according to the League of American Theatres and Producers (LATP) which publishes the figures.

Broadway did experience a rocky year, starting strong but going through a difficult winter before audiences increased again.

The revival of Hairspray was one of the year's success stories while the eagerly-awaited Urban Cowboy struggled for two months before closing.

Many shows were hit by a four-day musicians' strike in March which left audiences uncertain how long theatres would be closed for business.

But attendances did top 11.4 million, a rise of 4.3% on the previous year when New York suffered a tourist slump following the 11 September attacks.

Uncertainty

But during that difficult time theatre producers invested heavily in promoting Broadway to local people rather than the tourists.

Broadway
Many theatres closed during a musicians strike
The average ticket price in the past year has risen from $58 (�35) to $63 (�38), with the top-ticket price for musicals reaching about $100 (�60).

"We did far better than we predicted earlier in the season in light of the decline in local tourism due to economic uncertainty, the Iraq war and the brief musicians' strike," LATP president Jed Bernstein said.

Another of the big pulls of the season has been Frankie and Johnny in the Clair de Lune, starring Stanley Tucci and Edie Falco.

British director Sam Mendes' revival of the musical Gypsy has also been the toast of New York since it opened and has been nominated for five Tony Awards.

Broadway also saw the closure of the long-running favourite Les Miserables after 16 years.


SEE ALSO:
Broadway's great run ends
30 May 02  |  Entertainment
Broadway strike over
11 Mar 03  |  Entertainment
Strike keeps Broadway dark
10 Mar 03  |  Entertainment
Broadway climbs out of slump
02 Jan 03  |  Entertainment
Curtain down on theatre's 2002
30 Dec 02  |  Entertainment


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