The line, first spoken by Sean Connery in his debut Bond adventure Dr No, in 1962, beats one-liners from Mae West, Humphrey Bogart and Robert De Niro in the list drawn up by film experts.

Panel of critics

Humphrey Bogart: Never said 'Play it again, Sam'

It has been put together to tie in with the publication of the new Guinness Book Of Film which provides details of 1,000 great movies.

A panel of 10 critics and experts used their combined film knowledge to draw up a top ten of the most memorable comments from 71 years of talkies, heralded by Al Jolson's "Wait a minute! Wait a minute! You ain't heard nothing yet" in The Jazz Singer.

The panel judged vintage scripts to have plenty of staying power with six of the 10 drawn from the first 15 years of the genre.

Beyond that there is only one taken from each of the more recent decades: the 60s, 70s, 80s and 90s.

Popular misquotes

Groucho Marx: Renowned for his one-liners

Of course, many of the lines most often repeated over the years have been misquotes.

Film buffs will know that Humphrey Bogart never actually said "Play it again, Sam" in Casablanca, but instead "Play it" and "Play it Sam".

Nor did Clint Eastwood say the word "punk" in his famous Dirty Harry line "Go ahead, make my day".

The full top ten is:

1. "Bond, James Bond." - Sean Connery, Dr No (1962).

2. "Of all the gin joints in all the towns in all the world, she walks into mine." - Humphrey Bogart, Casablanca (1942).

3. "It's not the men in your life that counts, it's the life in your men." - Mae West, I'm No Angel (1933)

4. "I'll be back." - Arnold Schwarzenegger, The Terminator (1984).

The incomparable Mae West

5. "Would you be shocked if I changed into something more comfortable?" - Jean Harlow, Hell's Angels (1930).

6. "Life is like a box of chocolates; you never know what you're gonna get." - Tom Hanks, Forrest Gump (1994).

7. "I could dance with you 'til the cows come home. On second thoughts, I'd rather dance with the cows 'til you came home." - Groucho Marx, Duck Soup (1933).

8. "Frankly my dear, I don't give a damn." - Clark Gable, Gone With The Wind (1939).

9. "You talkin' to me?" - Robert De Niro, Taxi Driver (1976).