Tony Wilson met up with Steve Coogan, who plays him in the film

The film traces the rise and fall of the legendary Hacienda nightclub and the scene that spawned a generation of bands including the Happy Mondays, James and New Order.

Coogan plays Wilson, who founded Factory Records in 1978 and was also a local impresario and TV presenter.

The film's name comes from a track by the Happy Mondays, one of the biggest bands signed to the label.

It will receive a special screening in Manchester on Wednesday night.

Celebrities at the screening included Chrissie Hynde, artist Tracey Emin and comedians Keith Harris and Johnny Vegas.

Suicide

Members of the Chemical Brothers and Toploader were also present.

Factory's most successful early band was Joy Division. After the suicide of singer Ian Curtis in 1980, the band became New Order, whose hits include Blue Monday, Regret, and True Faith.

Manchester music icon: Peter Hook

Star of BBC sitcom The Royle Family, Ralf Little, plays New Order and Joy Division bass player Peter Hook.

Wonderland star John Simm takes the role of Bernard Sumner, New Order lead singer since Curtis' death.

Factory Records also had its own club, the Hacienda, which hosted early performances by Madonna, Oasis and U2.

But despite being a force in alternative music for more than a decade, the label collapsed in 1992. The Hacienda closed five years later, and is now being converted into flats.

The film is released nationwide on 5 April.