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| Tuesday, 30 October, 2001, 13:48 GMT BBC merges its world operations ![]() Some of the World Service's biggest audiences are in Africa The BBC's media correspondent Torin Douglas looks at Tuesday's announcement by the corporation to merge its global news broadcasting activities. The change means the merger of World Service radio, BBC World television and the international parts of the corporation's online news service into a single organisation. BBC director general Greg Dyke said the aim was to create a co-ordinated presence in the international media marketplace.
The global media market is becoming ever more competitive, and the BBC says the formation of the new division will boost the impact of its international news services on radio, television and online. Grant So why hasn't it happened before? One complication was that the services are paid for in different ways. On radio, the BBC World Service is funded by a grant from the UK Foreign Office, but the UK Government has always refused to extend that grant to pay for a television channel. So the TV news service BBC World is funded commercially, from advertising and viewers' subscriptions. These separate forms of funding will continue - and the BBC has to observe strict government guidelines on fair trading, to ensure that the TV service is not subsidised by the British taxpayer. Growth Otherwise there would be complaints from rival commercial services, such as CNN or Sky News.
The BBC Online news service has proved highly successful, both in the UK and around the world. The BBC World Service website provides interactive news services in English, Arabic, Chinese, Russian and Spanish - and audio streams in 43 languages. Global audience The new division will be led by the head of the radio World Service, Mark Byford. He said the World Service already had a record global audience of 153 million listeners a week. And he is determined the BBC should be the best-known and most respected global news and information provider, across radio, television and new media. In the highly competitive - and increasingly international - media marketplace, that will be a tough challenge. | See also: Internet links: The BBC is not responsible for the content of external internet sites Top TV and Radio stories now: Links to more TV and Radio stories are at the foot of the page. | |||||||||||||||||||||||||
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