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| Tuesday, 30 October, 2001, 14:07 GMT MTV to cut workforce ![]() Macy Gray turned out to celebrate MTV's 20th birthday US music giant MTV Networks is to shed up to a reported 9% of its workforce as the company tries to come to terms with a changing economic climate. MTV Networks, which owns cable stations MTV, VH1 and Nickelodeon, has confirmed job losses are imminent. Parent company Viacom has also announced losses of $190m (�130m). Viacom spokeswoman Jeanine Smartt said she did not know the exact number of MTV employees facing the axe.
A memo leaked to Reuters news agency revealed MTV Networks was undergoing a radical shake-up of operations to steer it through difficult trading conditions. Part of the restructuring would see its online operations being absorbed into its main business and moving out of its dedicated Manhattan offices, according to the memo. Slump There is also expected to be considerable restructuring at Nickelodeon and VH1. MTV Network chief executive Tom Freston also spoke of consolidating its once separate MTV and Nickelodeon Latin American organisations. Viacom's drop in profits is being blamed on a slump in radio and television advertising in the wake of the events of 11 September. As the events unfolded its news channel CBS scrapped all its scheduled advertising for four days as it ran a rolling news programme. DVD market It also had to reschedule or cancel programming for the usually lucrative fall season.
In addition to the CBS network, the division also includes the UPN network and 34 television stations. Losses are also being attributed to the $356m (�251m) decision to begin eliminating VHS videos from its Blockbuster chain in favour of the higher profit DVD market. In total third-quarter revenues fell 2% to $5.7bn (�3.92bn) from $5.8bn (�3.98bn). In June, Viacom's chairman and chief executive, Sumner Redstone, wrongly predicted advertising would see an upturn by the end of the year. | See also: Top TV and Radio stories now: Links to more TV and Radio stories are at the foot of the page. | |||||||||||||||||||||||||
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