The sale includes many concert posters

The reel-to-reel recording of Elvis Presley singing That's All Right Mama dates from 1954 and is expected to fetch from �7,000 to �9,000.

One of the most unusual items on sale is Presley's army sewing kit, for which bids are expected in the region of �600 to �800.

Tour jacket

Unseen film from The Beatles' 1967 feature film Magical Mystery Tour is expected to raise �3,000 to �4,000, while alternative footage for the band's Hello Goodbye promotional film has been priced at �1,800 to �2,000.

And a tour jacket worn by the Rolling Stones' Keith Richards in 1978 has been priced at �3,000 to �3,500.

A spokeswoman for Fleetwood Owen told BBC New Online: "There has been a lot of interest in the Beatles memorabilia, as always - especially as these Beatles items are quite unusual.

Rotten's shirt was typical of the Sex Pistols' look

"The posters have also generated a lot of interest from collectors."

Two days later Sotheby's is to auction a collection of Sex Pistols memorabilia - 25 years exactly after the historic "Punk Rock Special" concert at London's 100 Club.

The collection belongs to Helen Wellington-Lloyd, a friend of the band's one-time manager Malcolm McLaren.

A flyer for the 100 Club concert is expected to fetch �600 to �800.

'Positive reponse'

Sex Pistols singer Johnny Rotten's customised "Anarchy" shirt has been priced at �2,000 to �3,000, while a copy of the band's withdrawn single God Save The Queen on A&M Records is estimated at �1,800 to �2,200.

Lennon wrote to a fan at his old school in 1967

A Sotheby's spokesman told BBC News Online: "Historically we've sold very little punk or Pistols' material - but the response to this has been very positive."

Sotheby's is also auctioning some Beatles memorabilia, including a two-page letter written by John Lennon to a fan in 1967 which is expected to fetch �20,000 to �25,000.

Lennon's suede jacket from 1963 is estimated at �25,000 to �30,000.

Other pop artists represented in the Sotheby's sale include Madonna, and Jimi Hendrix.