BBC NEWSAmericasAfricaEuropeMiddle EastSouth AsiaAsia PacificArabicSpanishRussianChineseWelsh
BBCiCATEGORIES  TV  RADIO  COMMUNICATE  WHERE I LIVE  INDEX   SEARCH 

BBC NEWS
 You are in:  Entertainment: Arts
News image
Front Page 
World 
UK 
UK Politics 
Business 
Sci/Tech 
Health 
Education 
Entertainment 
Showbiz 
Music 
Film 
Arts 
TV and Radio 
New Media 
Reviews 
Talking Point 
In Depth 
AudioVideo 
News image


Commonwealth Games 2002

BBC Sport

BBC Weather

SERVICES 
Sunday, 9 September, 2001, 13:58 GMT 14:58 UK
Barbie goes to the Ballet
Barbie
Barbie turned 40 years old in 1999
Mattel, the makers of Barbie dolls, are to sponsor the English National Ballet's production of The Nutcracker.

The six-week run at the Coliseum Theatre in London will coincide with the release of the first Barbie movie on 29 October, Barbie in the Nutcracker.

English National Ballet
English National Ballet at the Coliseum
The world-famous doll is seen dancing The Nutcracker in the computer-animated film.

Mattel said the �85,000 sponsorship deal, due to be officially announced on Tuesday, was designed to encourage young girls to become more interested in ballet.

'Great opportunity'

Sarah Allen, a spokeswoman for Mattel, said: "Ballet is still the classic play pattern for little girls and most little girls have been to ballet lessons.

"This is a great opportunity for us to open up the world of ballet to little girls, and for them to see ballet first hand.

"The Barbie movie has a wonderful performance of The Nutcracker and hopefully it will inspire girls to see live ballet."

A new range of ballet Barbie dolls are set to be released in the Autumn, with male doll Ken being dressed as one of the soldiers from the production.

Mattel also approached The Royal Ballet, based in Covent Garden, with a sponsorship deal but the company declined to follow up initial negotiations, according to the Press Association.

The English National Ballet has staged The Nutcracker for the past 50 years.

The Barbie brand is estimated to be worth more than �1 billion and Mattel say each second two Barbie dolls are sold somewhere in the world.

Recently Mattel lost a court case to try and prevent an America artist using images of Barbie dolls in his work.

 WATCH/LISTEN
 ON THIS STORY
News image The BBC's Jane Warr
"The English National Ballet is hoping its partnership with Mattel will make it more accessible to everyone"
See also:

20 Feb 01 | Entertainment
Barbie eyes new horizons
02 Dec 99 | Entertainment
Posh and Elton's Barbie party
21 Jul 99 | The Company File
Barbie gets hitched to Power Rangers
28 Apr 00 | Education
Barbie unveils education policy
08 Mar 99 | Entertainment
Barbie: Sparkling at 40
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Arts stories are at the foot of the page.


E-mail this story to a friend

Links to more Arts stories



News imageNews image