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Friday, 7 September, 2001, 15:38 GMT 16:38 UK
Bannister downbeat on digital radio
Matthew Bannister
Mr Bannister left the BBC for a dance music company
The former BBC director of radio has criticised plans for the corporation's digital radio services, predicting the government will refuse the BBC's application for digital licences.

Writing in the Times, Matthew Bannister says although he was heavily involved in developing and promoting digital radio with the BBC he no longer believes it can be a success.

Mr Bannister is writing ahead of Culture Secretary Tessa Jowell's expected announcement at the RTS conference on the BBC's application for four new TV services and five radio channels.

Greg Dyke
Greg Dyke: Sees digital role as essential for BBC

He goes as far as suggesting Ms Jowell will approve the television licences but refuse to grant permission to plough money into digital radio.

He partly blames the lack of investment in the receiving technology - making existing models expensive - for the low take-up rate of digital radios.

The BBC's plans are part of director general Greg Dyke's strategy to expand BBC services to meet the new possibilities offered by digital broadcasting.

Earlier this month at the Radio Festival in Manchester Mr Dyke complained that the BBC has so far spent �30m on digital radio and has precious little to show for it.

'Failure'

Commercial counterparts too have been pouring money into digital multiplexes and new digital stations, but so far there are fewer than 40,000 digital radios in the whole of the UK.

And Mr Bannister is cynical of the prospect of digital radio making any impact on the majority of radio listeners.

"Privately, the BBC and commercial radio are wringing their hands about the failure of digital to take off, but neither can afford to admit in public that a technology on which they have staked their futures may never become a consumer reality," he wrote in the Times.

"The biggest stumbling block for digital radio is the listeners themselves. You see, we listeners really believe that radio is free - not just free to listen to, but free to receive.

"Radio sets come free with midi systems, with ghetto blasters, in cars and in Walkmans.

"When we buy them separately, we can get a perfectly serviceable set for a few quid."

Mr Bannister, a former head of marketing and communications at the BBC, left the corporation at the end of 2000 and started work as the head of a dance music company, Trust the DJ.

See also:

09 Aug 01 | New Media
'Digital neighbourhood' created
03 Aug 01 | TV and Radio
Consumers demand powers over BBC
31 Jul 01 | TV and Radio
Minister admits digital difficulties
11 Jun 01 | TV and Radio
Tessa tackles in-tray
18 Jan 01 | Entertainment
Public consulted on BBC digital plans
25 Aug 00 | UK
A multi-channel BBC?
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