BBC News Online brings you some of the 101 ways to sell your Edinburgh Fringe Festival show.

Street acts queue daily for a license to perform. Despite appearances the gentlemen on the left are not in a show.

You get accosted with flyers and stunts at all angles, but this act chose a more peaceful promotion

There are so many musicians on the streets it can be hard to distinguish between them.

One of the more unusual musical instruments on display - it sounded, um, weird.

Classic Fringe: They are much derided but the mime artists draw huge audiences and many are very good

Many visitors come for tartan and bagpipes. Edinburgh Tattoo is the biggest draw of the festival season

Traditional Indian street performers from a Fringe production of A Beggar's Opera invite audience participation

Audiences, however small, are appreciated. This one is for.......

...a performance of The Importance of Being Earnest - in Russian