Television presenters Gaby Roslin and Davina McCall

TV comic Graham Norton won the battle of the presenters, beating Big Brother host Davina McCall and game show presenter Chris Tarrant.

But the disappointment was short-lived for McCall, with Big Brother winning the team award and the Best Prime Time Feature Award.

"I thought they deserved it - it's the best production team I have ever come across," she said.

Tears

She said she was not disappointed to miss out on the presenter award, adding that her Big Brother team were "nearly in tears" when she did not win the honour.

Comic character Ali G scooped the entertainment award, beating fellow Channel Four show Trigger Happy TV and ITV's The Frank Skinner Show.

Celebrity chef Jamie Oliver lost out in the prime time category

Spoof TV was also celebrating after comedian Rob Bryden scooped an award for his performances in comedy show BBC Two show Marion And Geoff.

The gritty BBC One drama series, Clocking Off, won Best Drama Series and its writer Paul Abbot also won an award.

Best actor went to Steven Mackintosh for his part in the BBC drama, Care, and Katy Murphy won Best Actress for her role in Donovan Quick, also by the BBC.

Presenters Ant and Dec were also celebrating after their Saturday morning kids show SM:TV Live scooped the children's entertainment award. BBC One's Blue Peter won Best Children's Factual.

Other winners