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| Wednesday, 7 March, 2001, 14:32 GMT Film fans return to US cinemas ![]() Cast Away has helped boost the US box office Cinema admissions in the US are 25% up on last year, according to latest figures. After a difficult 2000 for cinema owners and film studios, when admissions dropped 3%, the rise in cinema goers will come as welcome relief.
He released the figures ahead of the annual "state of the industry" address to cinema owners at a convention in Las Vegas, saying: "The curve is rising." But it was not all doom and gloom last year - the total box office take grew to a record $7.7bn (�5.2bn). The average price of a ticket continues to rise in the US, to $5.40 (�3.70), as did the average cost of producing a movie, up from $51.5m (�35m) to $54.8m (�37m).
The MPAA said the average cost of a movie ticket compares to $17 (�11.60), on average, for a baseball game, $44 (�30) for a football game and $65 (�44) for a rock music concert. "This is the most inexpensive ticket in town, the best bargain for two or three hours," Valenti said. He had a positive message for film-goers, studios and cinemas, saying they would continue to "travel the sweet road that leads to success" so long as customers were provided with "an epic viewing experience they cannot duplicate in their homes". 'Strong recovery' He also said it was vital that "each new generation of filmmakers enlarges and beautifies the art of visual story telling". John Fithian, president of the National Association of Theater Owners, also echoed Mr Valenti's broad optimism. "The recovery has begun for us and the recovery has begun very strong," Fithian said. Ten major cinema chains in the US are currently operating under bankruptcy proceedings. |
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