How damaged is Tiger Woods? Or rather, how damaged is the Tiger Woods brand? The world's best golfer is back in the public eye, but his reputation has been badly damaged.
And what a reputation it was. He was a very by-word for intelligence and reliability, exactly the kind of good name to draw big companies to pay him big money so that they could associate themselves with that good name.
The global business consultancy firm, Accenture, is just one brand that has dropped him from being its public face.
But how much damage has been done? Here's our sports industry commentator, David Goldblatt.
Business of Sport
One-Minute World News 
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